A prospect's decision making process is a funny one. Sometimes you win, sometimes you lose.But ...

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What if you took a step back?What if instead of trying to pitch customers, ...

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The World's Number 1 Case Study Podcast!In the whole world??Yup... it launched at 6:00am ...

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I often jokingly get asked... can you add 'a filter' to make me look ...

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A recent study reported that case studies are at the bottom of most marketer's ...

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The problem with most case studies is that they focus on trying to pitch ...

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