Latest
examples
Out-market your competitors.
Leverage the power of story so buyers can
appreciate the full scope of the value you offer.
The ultimate
influencers
Your clients have incredible influence.
They are also the single most valuable
resource you have.
Cater for the seller-free experience
According to Gartner, 83% of B2B buyers now prefer to avoid sales representatives.
Marketing unquestionably needs to adapt to this shift.
Position your features as essential
The interview lets buyers learn
about your features in the most
compelling way possible. They
are framed as being essential to
achieving a successful outcome.
Sell with the
power of story
As humans we're captivated by stories.
When used in sales and marketing they are unmatched in their ability to persuade and influence.
Marketing
cut-through
Stories of how others achieved
success is the most compelling
and shareable type of B2B content.
The interview that will
win you new clients
A specially designed interview process to guide
buyers into realising that your company is their ideal choice.
The hero
Your client is positioned as the hero of the story for maximum relatability.
Help to understand
Leveraging your client's experience to help buyers better understand their problem or need.
Problems to avoid
Educating on what can go wrong and the implications which can follow.
Competitor weaknesses
Giving insight and attributing importance to the areas your competitors are weak in.
Making the right choice
Defining a list of criteria which is essential to a successful outcome, a list which you match perfectly.
Life with your help
Show what life is like with your help to effortlessly lead the buyer into realising that your company is their ideal choice.
The hero
Your client is positioned as the hero of the story for maximum relatability.
Help to understand
Leveraging your client's experience to help buyers better understand their problem or need.
Problems to avoid
Educating on what can go wrong and the implications which can follow.
Life with your help
Show what life is like with your help to effortlessly lead the buyer into realising that your company is their ideal choice.
Competitor weaknesses
Giving insight and attributing importance to the areas your competitors are weak in.
Making the right choice
Defining a list of criteria which is essential to a successful outcome, a list which you match perfectly.
GET ON BOARD
Take the next step
Book a discovery call to discuss which clients to feature and how production takes shape.