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ATTENTION: B2B Marketers

Story Selling Case Studies

Adapted From Hollywood’s

Most Successful Movie Formula

Case Studies Re-Invented With STORY SELLING

Case Studies Re-Invented With STORY SELLING

  • Most people just don't believe adverts which are thinly disguised as case studies*
  • But they'd LOVE to hear a compelling story about the challenges someone similar faced, and how they arrived at a successful outcome
  • Hollywood's most successful movie formula is called 'Overcoming The Monster'
  • Discover how that formula can be used to create THE MOST POWERFUL  CASE STUDIES POSSIBLE

*2020 B2B Buying Disconnect - Trust Radius

Why Buyers Don't Believe 'Advert' Case Studies...

'Advert' case studies don't have ANY complications or bumps in the road.


It's always a problem-solution easy win.


But the problem is, buyers just don't believe them*.


Your customers WANT to understand true capabilities and any limitations before buying to make well educated and informed decisions.


After all, in B2B... their jobs likely depend on them making the right decision.

*2020 B2B Buying Disconnect - Trust Radius

Why Buyers Don't Believe Advert Case Studies
Invisible Influencers

Did You Know That 'Invisible Influencers' Account For 49%?...

A recent study* revealed that 49% of people with influence in a B2B purchase decision are INVISIBLE to sales teams.


These people can approve or even VETO you as the chosen vendor.


Your sales department cannot do anything about this, which is why they are ENTIRELY reliant on YOU to take care of it...

*2020 B2B Buying Disconnect - Trust Radius

How Can You Market To ALL Decision Influencers?...

According to BUYERS themselves... 


THE MOST EFFECTIVE marketing asset at helping drive them towards a purchase decision are TRUE case studies.


TRUE case study is one where the customer shares the FULL story.


It's an honest review of their experience, what challenges they faced, what they learned along the way, and how life is different as a result.

Decision Influencers
Why Are Stories So Powerful?

Why Are Stories So Powerful?...

Marketing claims are prime triggers for 'Push-Back'.


'Push back' is resistance to unsupported facts or anything which differs from what we currently believe or know to be true.


Questions and stories though... are the only things we don't respond to with push back.

The REAL Power of Stories...

Because stories bypass your push-back filters, what ever you say in a story is accepted without challenge by the audience.


Now, this principle has to be used ETHICALLY.

But this is why... stories are PERFECT for communicating why YOU are able to help customers better than anyone else can.


And when you use the art of telling stories to persuade or sell, it's called... STORY SELLING.

The REAL Power of Stories
Use Hollywood's Big Open Secret

What Can We Learn From Hollywood?...

Did you know that there are only 7 different movie formulas?

That’s right... EVERY MOVIE you’ve ever seen comes from one of ONLY 7 different formulas.

We won’t cover them here, that’s for another day. 

But the movie industry which is worth $136 BILLION PER YEAR uses ONE more than any other, and it’s called... 
‘Overcoming The Monster’


The hero sets out to overcome a threat, encounters a series of challenges and set backs, before rising victorious against all odds.


Hold onto that thought... because if it works so well for Hollywood...

What If We Made Your Customer The Hero?...

Your prospects don't really want to hear what YOU have to say about your offering. 


But they'd invariably love to hear a story about how someone like them...

  •  Had a similar problem
  • What challenges they were up against
  • What they had to take into consideration
  • What they learned along the way
  • How the solution took shape
  • What life is like now

Remember... the most successful movie formula of all time is all about following the journey which the 'hero' goes on to overcome an impending threat.


So what if that formula could be adapted for B2B case studies?? 😎

Make Your Customers The Hero

INTRODUCING...

Customer Hero Formula Logo

To create THE MOST POWERFUL B2B case studies possible,

we adapted the most successful movie formula of all time... 'Overcoming The Monster'.

To create THE MOST POWERFUL case studies possible,

we adapted the most successful movie formula of all time...


'Overcoming The Monster'.

Hook

1: HOOK

This first critical step is to catch the viewer's attention and hook their interest so that they keep watching.


In the first few seconds of the video it HAS to pack in intrigue, curiosity or desire - success depends on this.

Hero

2: HERO

Every story needs a hero, and in story selling case studies your customer is positioned as the hero.


As a result, your potential future customer (the viewer) will be able to identify with them and their situation.

Pain / Desire

3: PAIN / DESIRE

For the story to be effective we have to understand and connect with the pain which the hero is experiencing.


We also need to understand what they ultimately desire as an outcome.

Tension

4: TENSION

Tension gives emotional charge to the story and hooks in the viewer even further.


In a case study this can be a pressing deadline, resistance to your plans, or imminent failure and catastrophic consequences.

Complication

5: COMPLICATION

Without a complication it’s just an unremarkable time in the middle, after the beginning, and before the end.


So the complication ENTIRELY throws into jeopardy whether or not the project will be successful.

Contrast

6: CONTRAST

Contrast is a tactical CORE ELEMENT of a story selling case study.


It lets you counter price objections in advance by contrasting the cost of failing to act, or cost of lost opportunity against your offering.


It can also be used to highlight key talking and benefit points of your product or service.

Solution

7: SOLUTION

Finding the solution to the hero's problem is key for making the sale. 


It gives the viewer the answer to the problem or need which they also have.

Transformation

8: TRANSFORMATION

The transformation is where we find out what benefits the hero experiences as a result.

Its purpose is to let the viewer see first-hand, what life could be like for them too.

Business Point

9: BUSINESS POINT

The final flourish, is to now make the all-important business point.

With the viewer hyper-receptive to the VERY NEXT THING you say, here you deliver the clear and influential business point which you want them to take away.

This 9-Step formula is the key to...

 THE MOST POWERFUL CASE STUDIES POSSIBLE

Don't Forget Testimonials - David Meade

Don't Forget Testimonials...

David Meade is one of the most brilliant public speakers in B2B, and as an expert in psychology and influence he’s a huge advocate for the power of testimonials.

As he aptly puts it…
“Testimonials are like cat-nip for B2B buyers”

Unfortunately, most testimonials are little more than an advert for the person speaking and only give a top-level account of their experience.

They’re not specific on any benefits you’d likely receive.

The SECRET to a great testimonial is to reverse engineer your key features and benefits into questions so that the customer can talk about them in their own words.

And finally, by structuring each one as a story, you can then leverage the full power of testimonials.

INTRODUCING:

Story Hero

Worldwide Service

(Access To Local Crews Through Our Global Film Network)

Story Selling Collection

This Special Package Helps You...


➜ Market to ALL people with influence, including the 49% of Invisible Influencers


➜ Use Story Selling to deliver your full marketing message without resistance


➜ Take full advantage of the 'Customer Hero Formula'... with it all JUST DONE FOR YOU

ORDER NOW!

Get The Collection Today!

Here's Exactly What You're Going To Get...


CASE STUDY VIDEO (£5,000 Value)

Case Study Video

(£5,000 Value)

The case study video is produced by perfectly implementing our Customer Hero Formula.


Fully leveraging the power of Story Selling, this TRUE case study is exactly what your prospects want and need to make an educated informed decision in your favour. 


  • Pre-Production Consultation With You & Your Sales Team
  • Pre-Production Interview With Your Customer
  • Question & Content Pre-Production
  • 1x Day Location Filming With Your Customer (Interview & B-Roll)
  • Director, Cameraman, Assistant
  • 4K Ultra HD
  • Cinema Grade Camera & Lenses
  • Editing
  • Pro Sound Mixing
  • 2-3 Minutes Long

TESTIMONIAL VIDEO (£4,500 Value)

Testimonial Video

(£4,500 Value)

This testimonial video helps you to demonstrate to potential customers how and why you are a why you're able to help them much better than anyone else can as well as give them complete confidence to choose YOU.


  • Filmed On The Same Day As The Case Study
  • Also Story Driven
  • 90" Seconds (Testimonial Sweet Spot)

Order Now And Get These

Incredible Bonuses...

Order Now And Get These Incredible Bonuses...

Order Now And Get These Incredible Bonuses...

BONUS #1: Customer Promo Video (£4,000 Value)


We will produce a free 90” second promotional video for your customer who is set to star in your case study.


Fully scripted, filmed and edited for them using our cinema grade camera and lenses.


Your customer(s) will be blown away at the gesture and it's also why you'll have no problem in getting a firm YES for when you ask them to take part.

BONUS #2: Testimonial Request Kit (£1,500 Value)


This complete package makes it easy for you to ask your customers to give a testimonial and feature in a case study so you can just copy and paste a PROVEN ENTIRE CHAIN of correspondence and arrange them in just a few minutes.

BONUS #1:

CUSTOMER PROMO VIDEO 

(£4,000 Value)


This complete package makes it easy for you to ask your customers to give a testimonial and feature in a case study so you can just copy and paste a PROVEN ENTIRE CHAIN of correspondence and arrange them in just a few minutes.

BONUS #2:

Testimonial Request Kit

(£1,500 Value)


This free 90” second customer promotional video is the secret to getting your customers to jump at the chance of taking part so you can arrange case studies and testimonials with ease and your customers will be blown away by the gesture!

BONUS #3: Project Handover Pack (£800 Value)


This comprehensive printed manual and video set makes it easy to understand the entire production process so you're able to easily delegate the work to an assistant and enjoy all the benefits with almost no work on your part.

BONUS #3:

Project Handover Pack 

(£800 Value)


This comprehensive printed manual and video set makes it easy to understand the entire production process so you're able to easily delegate the work to an assistant and enjoy all the benefits with almost no work on your part.

BONUS #4: Subtitled Videos (£400 Value)


This set of subtitled videos is your key to make sure that mobile users can engage with your video which helps you avoid missing out on the 50.4% of B2B website visitors who use mobile and most likely don’t have the sound on.

BONUS #4:

Subtitled Videos

(£400 Value)


This set of subtitled videos is your key to make sure that mobile users can engage with your video which helps you avoid missing out on the 50.4% of B2B website visitors who use mobile and most likely don’t have the sound on.

BONUS #5: Vertical Format Videos (£600 Value)


This alternative set of videos makes it simple to use LinkedIn & Facebook stories as well as stand out on regular social media feeds so that you can maximise the reach of your case studies and testimonials.

BONUS #5:

Vertical Format Videos 

(£600 Value)


This alternative set of videos makes it simple to use LinkedIn & Facebook stories as well as stand out on regular social media feeds so that you can maximise the reach of your case studies and testimonials.

BONUS #6: Social Media Pack (£400 Value)


This pack of behind the scenes pictures and 4K screen capture images makes it easy to showcase your case studies and testimonials so you're able to talk about them in social media and on your website and get even more milage from them.

BONUS #6: 

PR Picture Pack

(£400 Value)


This pack of behind the scenes pictures and 4K screen capture images makes it easy to showcase your case studies and testimonials so you're able to talk about them in social media and on your website and get even more milage from them.

BONUS #7: Making Of Video (£1,500 Value)


This behind the scenes video of the production gives you some high quality social media content to share so you're able to generate even further interest in your videos and get another big thank you from your social media manager.

BONUS #7:

Behind The Scenes Video

(£1,500 Value)


This behind the scenes video of the production gives you some high quality social media content to share so you're able to generate even further interest in your videos and get another big thank you from your social media manager.

"You'll Buy Your Own Product, Money-Back Guarantee"

It's bold, and it's completely serious...

WE WILL, without question, produce a case study and testimonial so powerful and compelling, that if it doesn’t make you want to BUY YOUR OWN PRODUCT - we’ll refund your money in full. 


Our unique story selling framework for producing case studies and testimonials is specifically designed to educate and excite customers about how your product or service is the PERFECT fit for their needs, and why NO ONE else can help them better than you can.  


Educated, excited, and happy to have found you - they will be the perfect type of customer.  


Because we have complete confidence in our technique and that we can do it EVERY TIME, WITHOUT FAIL, this is why we offer a FULL money-back guarantee in writing.

Here's Everything That's Included...

Story Selling Collection

CASE STUDY VIDEO --- (£5,000 Value)

TESTIMONIAL VIDEO --- (£4,500 Value)

BONUS #1: CUSTOMER PROMO VIDEO (£4,000 Value)

BONUS #2: Testimonial Request Kit (£1,500 Value)

BONUS #3: Project Handover Pack (£800 Value)

BONUS #4: Subtitled Videos (£400 Value)

BONUS #5: Vertical Format Videos (£600 Value)

BONUS #6: Social Media Pack (£400 Value)

BONUS #7: Making Of Video (£1,500 Value)

Case Study Video (£5,000 Value)


Testimonial Video (£4,500 Value)


BONUS #1: CUSTOMER PROMO VIDEO (£4,000 Value)


BONUS #2: Testimonial Request Kit (£1,500 Value)


BONUS #3: Project Handover Pack (£800 Value)


BONUS #4: Subtitled Videos (£400 Value)


BONUS #5: Vertical Format Videos (£600 Value)


BONUS #6: Social Media Pack (£400 Value)


BONUS #7: Behind The Scenes Video (£1,500 Value)

Case Study Video

(£5,000 Value)


Testimonial Video

(£4,500 Value)


BONUS #1: CUSTOMER PROMO VIDEO

(£4,000 Value)


BONUS #2: Testimonial Request Kit 

(£1,500 Value)


BONUS #3: Project Handover Pack

(£800 Value)


BONUS #4: Subtitled Videos

(£400 Value)


BONUS #5: Vertical Format Videos

(£600 Value)


BONUS #6: Social Media Pack

(£400 Value)


BONUS #7: Behind The Scenes Video

(£1,500 Value)

Total VALUE: £18,200 +vat

Regular Price: £8,000 +vat

But today, you're getting all of this for...

LAUNCH OFFER: £5,000 +vat

P.S This incredible offer is for our launch event.

After all... you can't have a case study business without case studies.

The regular price will be competitive, but this price is only for the launch.


Worldwide Service.

Pre-production in the UK, using local crews through our global film network to film wherever your clients are.

Copyright 2020-2021 WOW Video Production LTD. All rights reserved.

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