Out-Market Your
Competitors
Out-Market Your
Competitors
Video Case Studies Re-Invented With STORY SELLING
Video Case Studies Re-Invented
With STORY SELLING
*2020 B2B Buying Disconnect - Trust Radius
The Invisible 57% of Decision Influencers
Marketing to all people with influence in a B2B purchase decision is a HUGE challenge.
And the 2021 B2B Buying Disconnect study had a shocking revelation...
57% of people with influence in a purchase decision never make direct contact with a vendor's sales team.
That means well over half of the people you need onside are invisible as far as sales is concerned.
But here's the downside... while these people can approve you as the chosen vendor, they can also VETO you!
Which means your sales department are ENTIRELY reliant on YOU to take care of this.
However, if you can find a way to secure those people on-side you'll make a MASSIVE difference to your company's sales figures.
How Can You Market To EVERY Decision-Making Influencer?
According to BUYERS themselves...
THE MOST EFFECTIVE marketing asset that drives them towards a purchase decision are TRUE case studies*.
A TRUE case study is one where the customer shares the FULL story leading to ownership.
It's an honest review of their experience, what challenges they faced, what they learned along the way, and how life is now different as a result.
*2020 B2B Buying Disconnect - Trust Radius
Why Are Stories So Powerful?
Did you know that marketing claims are prime triggers for 'Push-Back?'
'Push back' is resistance to unsupported facts or anything which differs from what we currently believe or know to be true.
You've probably experienced this yourself, right?
Stories however bypass the push back filter leaving the content entirely unchallenged.
A simple but ridiculously exciting concept isn't it?
Why Story Selling?
(you'll love this)
Because stories bypass your push-back filters. Whatever is said in a story is accepted WITHOUT challenge by the audience.
Now, this principle has to be used ETHICALLY.
But this is why... stories are PERFECT, absolutely perfect... for communicating why YOU are able to help customers better than anyone else can.
When you use the art of telling stories to persuade or sell, it's called... STORY SELLING.
What Can We Learn From Hollywood?
Did you know that there are only 7 different movie formulas?
It's true... EVERY MOVIE you’ve ever seen comes from one of ONLY 7 different formulas.
The Hollywood movie industry has found ONE formula that is more successful than any other.
The most successful formula of all time is called… ‘Overcoming The Monster’.
In short, the hero sets out to overcome a threat, encounters a series of challenges, and has a make or break moment, before rising victorious against all odds!
When it comes to structuring your story, formulas are the key to repeat success.
So hold onto that thought, because if it works so well for Hollywood we could be onto something...
What If We Made Your Customer The Hero?
Your prospects don't really want to hear what YOU have to say about your offering (disappointing, but true).
But they would LOVE to hear a story about how someone like them...
Remember... the most successful movie formula of all time is when the hero goes on the perilous journey and overcomes the threat.
So what if that formula could be adapted for B2B case studies?? 😎
Well, that's exactly what we did...
The Most Powerful B2B Case Studies Possible
To create THE MOST POWERFUL B2B case studies possible, we adapted the most successful movie formula of all time... 'Overcoming The Monster'
This adapted formula skilfully hooks viewers in within the first few seconds and takes them on an emotional journey of discovery.
Ultimately, it allows us to tell a story that perfectly leads your target customers to see you as their ideal choice as partner or vendor.
Can You See The Power In That??
If you embrace Story Selling Case Studies great things will happen...
Think about it... you'll be able to deliver highly valuable original content campaigns which can be laser targeted to specific customer needs.
Your competitors won't have anything like this, yet your content will be welcomed with open arms because of the help it will give prospective customers in their quest to make educated and informed decisions.
Better yet, by making your customers the hero and letting them do the selling for you... it will be infinitely more effective as a result.
Don't Forget Testimonials
David Meade is one of the most brilliant public speakers in B2B, and as an expert in psychology and influence he’s a huge advocate for the power of testimonials.
As he aptly puts it…
“Testimonials are like cat-nip for B2B buyers.”
Unfortunately, most testimonials are little more than an advert for the person speaking and only give a top-level account of their experience.
They’re not specific on any benefits you’d likely receive.
The SECRET to a great testimonial is to reverse engineer your key features and benefits into questions so that the customer can talk about them in their own words.
And finally, by structuring each one as a story, you can then leverage the full power of testimonials.
INTRODUCING...
Worldwide Video Case Study Service
(Using Local Film Crews Through Our Global Partner Network)
I present the UK's #1 B2B Marketing Podcast, The 414.
These Story Selling Case Studies are a direct result of having spent the past two years interviewing some of the greatest and most interesting minds in B2B marketing.
Through speaking with everyone, the thing which stood out the most was the problem of marketing to all stakeholders in a purchase decision.
It really is a huge challenge and my research which followed led me to appreciate the extent of the problem in full.
Another key part of what I learned was in discovering the power of story!
You've no doubt heard the buzz around storytelling in B2B.
Well, I have to admit this fascinated me, so much so that I immersed myself for a full year learning about the art.
And it was the process of digging deep into it that lead me to discover the most exciting element... Story Selling.
Insights & Wisdom From The Greatest Minds In B2B
The UK's #1 B2B Marketing Podcast
The main reason why case studies are so underused is simply because of the sheer amount of hassle that it normally takes to produce them.
Then, of course, you have the challenge of getting customers to be featured. After all, you are asking them for a favour.
To address ALL of those problems I developed Story Hero.
It's a COMPLETELY done-for-you video case study production service.
The only thing you need to do is take part in a 45-minute pre-production call, and absolutely everything else is completely taken care of.
Don't believe me? Nice... I love a healthy spot of skepticism!
Story Hero is the most comprehensive case study production service you'll ever find, scroll down to see everything that's included...
THE OFFER
Here's Everything That's Included and Everything You Need
#1: CASE STUDY VIDEO (£5,000 Value)
Case Study Video
(£5,000 Value)
This 3’00 case study video is based on a beautifully filmed interview with the customer as the hero of the story along with cinematic B-Roll footage of their company in action.
See the video above as an example, but here's what really makes a difference...
Pre-Production Part 1:
The highest performing B2B companies ALL have closely aligned Sales & Marketing teams.
To make your case study as effective as possible this is why the project begins with a pre-production call with both a senior member of marketing and a senior member of sales.
Their combined input allows us to take advantage of the unique and highly valuable input which both teams can provide.
Now, normally - case studies are produced exclusively by marketing.
But by making this a joint Sales & Marketing effort the effectiveness of what is ultimately produced is INFINITELY more powerful.
Pre-Production Part 2:
Next, a pre-production interview with the customer to be featured.
They will be able to give us a series of highly valuable insights regarding their journey of ultimately becoming a customer.
It will uncover what they felt was important, what they learned along the way as well as the decision tipping factors that made all the difference.
Pre-Production Part 3:
The final part is for our team of highly-skilled, specialist story selling case study writers to take everything we gleaned from the pre-production interviews to structure the questions and content to be in line with our 9-Step Story Selling formula.
Unquestionably, this is the secret sauce element - our writers are trained in a very particular style of copywriting and interview preparation techniques.
Additionally, they've undertaken additional training from James specific to creating Story Selling Case Studies in the exact manner in which he has designed.
Filming & Delivery:
We spend a full day on-location filming at the customer's place of business.
This is for the interview, but also to get plenty of footage of their business in action (B-Roll).
It's filmed and edited in 4K Ultra HD and typically delivered within 10 working days of filming.
#2: TESTIMONIAL VIDEO (£4,500 Value)
Testimonial Video
(£4,500 Value)
Testimonials are a vital element of the marketing mix.
Video testimonials carry SO MUCH more weight and credibility.
So this is why the package also includes a 60" second story-based testimonial.
Unlike regular testimonials which are very surface-level or general endorsements... this story-based video testimonial directly addresses the REAL points which will give customers the confidence to choose you.
We will know exactly what areas to cover and discuss because of the intensive pre-production process carried out previously.
60" seconds is the sweet spot for video testimonials. Imagine having a formidable library of testimonials for potential customers to binge-watch.
Bonus Extras...
BONUS #1: Free CUSTOMER PROMO VIDEO
(£4,000 Value)
To solve the issue of getting customers to say YES to being featured in your case study... we will produce a free 90” second promotional video for them.
Fully scripted, filmed and edited using our cinema-grade camera and lenses.
Instead of asking for a favour, the is the ultimate win-win.
Your customer(s) will be blown away at the gesture and they'll be more than happy to take part.
BONUS #2:
Testimonial Request Kit
(£1,500 Value)
To make the outreach process of inviting customers to take part in your case study as easy as possible, this is an ENTIRE CHAIN of correspondence to arrange everything in just a few minutes.
From the initial offer to providing details of what's involved to explaining in detail how the process takes place.
Copy & paste emails with an explainer video for the customer to be featured.
BONUS #3:
Project Handover Pack
(£800 Value)
With this project handover pack you can delegate the entire outreach and organisation process to an assistant.
This comprehensive manual and video set explains everything that's involved, why we're doing it, and what needs to happen to achieve success.
BONUS #4:
Subtitled Videos
(£400 Value)
50.4% of B2B website visitors use mobile and most likely won't have the sound on.
So this set of subtitled videos is your key to make sure that mobile users can engage with your video and maximise your potential reach in the process.
BONUS #5:
Vertical Format Videos
(£600 Value)
All of the videos re-formatted for vertical use.
For use on LinkedIn & Facebook stories.
BONUS #6:
Social Media Pack
(£400 Value)
A pack of 4K screen capture images from the finished videos.
Plus, behind-the-scenes pictures documenting the day you sent a film crew to put the spotlight on one of your best customers to highlight the results they've attained!
BONUS #7:
Behind The Scenes Video
(£1,500 Value)
Behind-the-scenes videos achieve fantastic social media views and shares.
Everyone loves to see how videos are made, especially when professional film crews are involved.
This video will help drive traffic to the finished case study.
"You'll Buy Your Own Product, Money-Back Guarantee"
It's bold, and it's completely serious...
WE WILL produce a case study and testimonial so powerful and compelling, that if it doesn’t make you want to...
BUY YOUR OWN PRODUCT - we’ll refund your money in full.
(Yes, it sounds a bit crazy but when was the last time you came across anyone who had that much confidence in their product?!)
Seriously though... this won't be just any old marketing video.
If you think from your customer's perspective when you watch it for the first time, you'll be motivated to buy your own product!
If it doesn't... we'll give you your money back, and you get that in writing too. That's how serious we are about producing the most powerful B2B marketing asset you've ever had.
Our unique story selling framework is specifically designed to educate and excite customers about how your product or service is the PERFECT fit for their needs, and why NO ONE else can help them better than you can.
Educated, excited, and happy to have found you - they will be the perfect type of customer.
Our process and technique will do this EVERY TIME, WITHOUT FAIL, which is why you get a FULL money-back guarantee in writing.
A Formidable Package With ALL Angles Covered...
CASE STUDY VIDEO --- (£5,000 Value)
TESTIMONIAL VIDEO --- (£4,500 Value)
BONUS #1: CUSTOMER PROMO VIDEO (£4,000 Value)
BONUS #2: Testimonial Request Kit (£1,500 Value)
BONUS #3: Project Handover Pack (£800 Value)
BONUS #4: Subtitled Videos (£400 Value)
BONUS #5: Vertical Format Videos (£600 Value)
BONUS #6: Social Media Pack (£400 Value)
BONUS #7: Behind The Scenes Video (£1,500 Value)
Case Study Video (£5,000 Value)
Testimonial Video (£4,500 Value)
BONUS #1: CUSTOMER PROMO VIDEO (£4,000 Value)
BONUS #2: Testimonial Request Kit (£1,500 Value)
BONUS #3: Project Handover Pack (£800 Value)
BONUS #4: Subtitled Videos (£400 Value)
BONUS #5: Vertical Format Videos (£600 Value)
BONUS #6: Social Media Pack (£400 Value)
BONUS #7: Behind The Scenes Video (£1,500 Value)
Case Study Video
(£5,000 Value)
Testimonial Video
(£4,500 Value)
BONUS #1: CUSTOMER PROMO VIDEO
(£4,000 Value)
BONUS #2: Testimonial Request Kit
(£1,500 Value)
BONUS #3: Project Handover Pack
(£800 Value)
BONUS #4: Subtitled Videos
(£400 Value)
BONUS #5: Vertical Format Videos
(£600 Value)
BONUS #6: Social Media Pack
(£400 Value)
BONUS #7: Behind The Scenes Video
(£1,500 Value)
Total VALUE: £18,200 +vat
Regular Price: £7,500 +vat
But the first few packages are just...
£5,000 +vat
Only £5,000+vat?? Yes, but here's why...
We've produced B2B marketing videos for 15+ years along with case studies and an incredibly good proof-of-concept for these Story Selling case studies.
But we've got a slight chicken-and-egg problem...
We need to quickly build a portfolio of Story Selling Case Studies and testimonials to go with them.
So this is why you're getting a £2,500 additional discount for being one of the first to say YES to the full Story Hero package detailed above.
It's only for the first few, and you'll also fully benefit from the 100% money back guarantee.
Pre-production in the UK, using local film crews through our global partner film network to film wherever your clients are.
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