Is your company fully leveraging social proof? If you're not currently using video case studies you'll be missing out on the incredible influence potential of your existing clients.
With ever increasing competition and noise you've got your work cut out to convince buyers that your company is their ideal choice.
In fact... what it should be is LEADING buyers to realise your company is their ideal choice.
What most marketers are outright ignoring is the incredible influence potential of video case studies.
You've got an uphill struggle trying to convince them yourself.
So why not show them?
Show them with the added benefit of the person doing so being fully impartial who's also able to verify first hand that you can deliver.
There is an easier way to attract and win new clients.
And it doesn't have to be hard.
Video case studies are the key to doing that.
Doubt on the part of a target customer can kill any deal, which is why your sales team go to great length to make sure that any doubts are handled.
However, because of the changes to B2B buyer behaviour, buyers are now actively avoiding making contact with sales team until the very end.
So as a marketer, you've got a lot more responsibility now to do much more of the heavy lifting to make sure that your company makes it through to the final three.
But the great news is that if you use this new style of video case study to set about helping tackle and address the doubts that your target customers have, if you do that with a video case study, you will do it incredibly well.
And as part of that, you'll be setting up your company to be clearly seen as the ideal choice for your target customer's needs.
Are you currently fully leveraging your client's impartiality?
Now, what I mean by that is that because they are clients, they're not paid by you, they're not employed by you, and they're not receiving any kind of financial benefit for saying and sharing their thoughts.
Which is why when they give a firsthand account of what it was like working with you and how you came to helping them with their problem or need.
What they then say carries an infinitely stronger amount of weight than if you were to try and do that yourself.
So because what your clients can say about you is so much more impactful than unless your currently leveraging video case studies to do this, you really aren't missing out.
So now is the time, if you haven't already, to start using video case studies, because if you do, you will set about significantly out marketing your competitors.
Here is a selection of the best current examples of this concept in action: https://storyhero.uk/7-video-case-study-examples-2023
Doubt on the part of a target customer can kill any deal.
Which is why your sales team go to great length to make sure that any doubts are handled.
However, because of the changes to B2B buyer behaviour, buyers are now actively avoiding making contact with sales team until the very end.
So as a marketer, you've got a lot more responsibility now to do much more of the heavy lifting to make sure that your company makes it through to the final three.
But the great news is that if you use this new style of video case study to set about helping tackle and address the doubts that your target customers have, if you do that with a video case study, you will do it incredibly well.
And as part of that, you'll be setting up your company to be clearly seen as the ideal choice for your target customer's needs.
Currently, marketers aren't using case studies anywhere near as much as they should, and that's a real shame.
But in addition, the way that most case studies are produced really doesn't fit the needs of what buyers are actually looking for.
So this is why I said about reinventing video case studies from the ground up to meet the needs of today's buyers. You can find out more about our process here: https://storyhero.uk/about
If you would be interested in having one of these new style of video case studies produced, click to book a free consultation call click here: https://storyhero.uk/consultation
For the latest pricing click here: https://storyhero.uk/price
James specialises in producing video case studies. He is a three-time published author in video production and marketing. As presenter of the Win Clients With Case Studies podcast he has a unique understanding of the latest best practices and techniques.