Why make your client the hero of your marketing stories?
If you think about it objectively, it's a no-brainer...
Your client after considering a range of potential suppliers, chose you.
They 'could' have chosen others but they didn't.
And now?...
They're in a much better position because of the results that your company has helped them achieve.
It can be a mine field going through the procurement process.
So many things to consider.
So many potential pitfalls.
But the person or team who eventually became your customer did their due diligence carefully, which is why you now have them as a client.
The reason why I advocate making your client the hero of your marketing stories is simple...
Right now your potential customers would love to hear about how someone similar to them:
- Had a need or a challenge which they needed to over come
- What they had to take into account
- What they learned along the way
- How they set about making a decision
- Why they made their ultimate choice
- What life is like from now on