The Latest Concepts For Using Video Case Studies To Win Clients
For your next video project, try this… Tell the story of HOW your clients are leading their field with your help. This creates superb content that your target customers will naturally be drawn to. This case study was a joy to produce and premiered at VMware Explore 2023 in Barcelona last week. We tell the story of how
Read MoreA video case study is perhaps the most powerful tool you can have to help attract and win new clients. What your customers can say about your product and link it to the results you help deliver will always be more powerful than anything your company could hope to say. Leveraging story telling, authenticity, intrigue and impartiality….
Read MoreIntroduction to Customer Testimonial VideosCustomer testimonial videos are not just mere promotional assets. They are a crucial sales tool to help win clients and secure deals. These are short videos where customers share their experiences of a product or service, providing a genuine, first-hand perspective that resonates with potential customers. They are real-life stories of satisfaction, success,
Read MoreAs a marketer, among the most potent tools in your arsenal is the video case study and video testimonial. However, understanding the distinct roles these tools play can be a game-changer in your marketing strategy. In this post we’ll delve into the fundamental differences between video testimonials and case studies, determining when to use each for maximum
Read MoreClients much prefer to watch a video case study over reading one. It’s because of this why your focus should be firmly on video instead of written ones from now on. What To Look For In A Video Case StudyA lot of people make the mistake of blurring the distinction between a case study and a
Read MoreA case study video is the most powerful type of marketing asset which you as a marketer can deploy. However… there is a crucial series of improvements which can make them even more powerful. If you are looking for an edge in your marketing I have developed a new style of case study video which will do
Read MoreIs your company fully leveraging social proof? If you’re not currently using video case studies you’ll be missing out on the incredible influence potential of your existing clients. With ever increasing competition and noise you’ve got your work cut out to convince buyers that your company is their ideal choice. In fact… what it should be is
Read MoreHow can you get your target customers to appreciate your value? Is now a good time to try something different? There is only so much you can do as a company to talk about your own features and benefits. Yes… they’re important. Hugely so! But that doesn’t automatically qualify you for your target customer’s attention. So is there another way
Read MoreI’m currently trying something out and you might be interested in it… I imagine that one of the main reasons for you using LinkedIn in is to try and expand your professional knowledge? I don’t know about you, but that’s kind of hard when right now it seems to mostly be people taking screen shots of their
Read MoreIf someone just talks about themselves all the time it’s boring and you switch off. So why would it be any different for our own B2B marketing? To connect with buyers in a more impactful way, making your clients the heroes of marketing stories could well be the key. The Hero of Your StoryIf you switch to making
Read MoreThere are certain things which your competitors purposefully avoid covering because it weakens their offering. By refocusing attention and avoiding them they stand a much better chance of winning a deal. So wouldn’t it be a shame if you set about changing that? 😉 Who Says You Have To Play Fair?You’re not here to be best friends with
Read MoreIf you want buyers to appreciate and understand why your product or service is the best choice, you have to make the stongest case possible. But instead of you telling them those reasons, it’s much more effective if you have one of your clients discussing them on camera and in their own words. Educating Vs PitchingHaving one
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