May 23
A recent study reported that case studies are at the bottom of most marketer's to-do lists.
Out of every possible task or asset to produce, case studies were last.
The reason?
A combination of the time, effort and energy it takes to produce them.
Weirdly, the study also reported that case studies are the most effective at driving buyers towards a purchase decision.
Still, most marketers aren’t willing to prioritise them.
I conducted a LinkedIn Poll on this and found...
The thing is, none of the above should really be a problem.
The reason why I started Story Hero was largely due to discovering the challenges which were putting off marketers in producing them.
My idea was to provide a complete service which took care of everything for you.
Sure enough, if you would like a case study without any of the hassle - that's where we come in.
Getting Clients To Agree
Not a problem, I've a method which works every time and is yet to fail.
In addition to that I'm a big believer in providing well though out details for what the plan is.
It's a really nice touch when guests feel completely at ease for what's expected of them and how it will all play out.
Finding The Time To Do Them
Totally understandable and unless you have a cloning machine, this is why you need us to just take care of it for you.
Securing The Budget
This is an interesting one...
Getting internal buy-in is crucial, not just for securing budget but also for wider support in what you do.
To help with this point I provide you with an interactive document to help sell the vision and what stands to be gained.
In addition of course... a proposal confirming the exact costing for your project.
If you see the value and potential of case studies the best thing to do is to take action...
You can book a no-obligation consultation call to discuss further, have all your questions answered and develop a strategy for how to kick it all off.
If that would be of value click HERE to book your consultation call.
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For your next video project, try this… Tell the story of HOW your clients are leading their field with your help. This creates superb content that your target customers will naturally be drawn to. This case study was a joy to produce and premiered at VMware Explore 2023 in Barcelona last week. We tell the story of how
Read MoreA video case study is perhaps the most powerful tool you can have to help attract and win new clients. What your customers can say about your product and link it to the results you help deliver will always be more powerful than anything your company could hope to say. Leveraging story telling, authenticity, intrigue and impartiality….
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