Customers don’t really care about what you have to say about your product or service.
Sure, it would be nice if they did. But the truth is, they don’t.
But, they would invariably LOVE to hear a story about how someone had a problem or need similar to their own, what they experienced in trying to find a solution, what they learned along the way, along with WHY they settled on their ultimate choice.
Now, the ultimate way to tell that kind of story is through a case study.
True case studies tell stories, and every story needs a hero.
So why not purposefully set out to make your customers the heroes of your marketing stories in the form of case studies?
Your content will INSTANTLY be more compelling because the viewer will be drawn to discovering how the story plays out as well as what the outcome is.
All stories have structure, and formulas are the key to predictable and repeatable results.
James specialises in producing B2B marketing marketing videos.
He has a particular interest and focus on sales psychology, persuasion and influence techniques.
The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.
James is a three-time published author in video production and marketing, and he is the founder of Story Hero.
As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.
