May 9

What Formula 1 Racing Has In Common With B2B

What do the top performing B2B companies in every sector have in common with Formula 1 racing?

Without exception, their Sales & Marketing teams are incredibly closely aligned.

They work as an overall team in the truest sense of the word.

Every idea, suggestion and improvement helps move the company further forward in terms of performance and profitability.


There is no 'them and us'.

It's both sides brining their unique insights and value to make incremental improvements to benefit the company as a whole.


Arguably, one of the best applications of this team work is in the pitch deck which executives and sales teams use.

Yes it's produced by marketing, but developing it in the first place should always be a collaborative effort.

Once again, all of the top performing B2B companies not only have beautifully produced pitch decks, but they regularly review and update it as well.


If there's one thing that is likely to be able to make a near IMMEDIATE improvement to your company's performance through sales and marketing...

It would be to review and update the pitch deck which your company uses.

Your sales and marketing process may well have call for multiple decks throughout the sales cycle.

Or indeed for executive functions such as raising finance and establishing partnerships.

Which ever is relevant to you, reviewing and updating those decks would be time incredibly well spent.



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