June 8
A prospect's decision making process is a funny one.
Sometimes you win, sometimes you lose.
But what if you could massively stack the deck in your favour?
What if you could engineer it so that you're seen as the obvious and ideal choice?
It's entirely possible to do all that and all it takes is a little strategic planning.
The results however are very much worth it.
Get the whole story in this week's episode...
WIN CLIENTS WITH CASE STUDIES
Episode 2: Shape Buying Criteria In Your Favour
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For your next video project, try this… Tell the story of HOW your clients are leading their field with your help. This creates superb content that your target customers will naturally be drawn to. This case study was a joy to produce and premiered at VMware Explore 2023 in Barcelona last week. We tell the story of how
Read MoreA video case study is perhaps the most powerful tool you can have to help attract and win new clients. What your customers can say about your product and link it to the results you help deliver will always be more powerful than anything your company could hope to say. Leveraging story telling, authenticity, intrigue and impartiality….
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