March 7
How well do you communicate the extra value your company offers?
Value-adds are hugely important.
Quite often though we forget to properly communicate them.
And you unknowingly lose out on a lot business as a result.
Today we’re filming a case study for Fujitsu.
Telling the story of how they help schools and colleges give their students the edge with regard to employability.
In the competitive world of IT equipment supply they excel in providing a ton more value than the equipment alone.
And this case study we will tell that story….
If you offer additional value and you communicate it well you will clearly stand out as the winning choice.
People hate to be sold to, but they love to buy.
And if you offer significant extra value…
You owe it to your future customers to let them know about it.
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For your next video project, try this… Tell the story of HOW your clients are leading their field with your help. This creates superb content that your target customers will naturally be drawn to. This case study was a joy to produce and premiered at VMware Explore 2023 in Barcelona last week. We tell the story of how
Read MoreA video case study is perhaps the most powerful tool you can have to help attract and win new clients. What your customers can say about your product and link it to the results you help deliver will always be more powerful than anything your company could hope to say. Leveraging story telling, authenticity, intrigue and impartiality….
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