Being beaten by a cheaper competitor is more than annoying.
But when that happens something's gone wrong...
A product or service is only expensive if the prospect fails to see the value in what you offer.
B2B buying behaviour has changed significantly over the past two years, but you can leverage that to your advantage....
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James specialises in producing video case studies. He is a three-time published author in video production and marketing. As presenter of the Win Clients With Case Studies podcast he has a unique understanding of the latest best practices and techniques.