HOW THIS NEW STYLE OF VIDEO CASE STUDY WINS NEW CLIENTS
Video case studies can be phenomenal at helping win new clients.
But traditional case studies are really just adverts.
So they needed re-inventing to take advantage of the HUGE influence potential that your existing clients have.
PROBLEMS WITH REGULAR CASE STUDIES
Most case studies don't give what buyers what they want.
Instead of helping educate a buyer you'll commonly find...
- The guest overly plugging their company
- The guest giving an unwanted company history
- It ends up being a promo for the guest's company
- The viewer doesn't actually discover WHY your company is the best choice
CASE STUDY vs TESTIMONIAL
A case study and testimonial are two very different tools. Yet their differences are often not respected, and are commonly merged into one.
Case studies = Beginning & mid section of the buyer's journey. Their role is to educate and position your company as their ideal choice.
Testimonials = End of the buyer's journey. They provide specific re-assurances that you can be trusted to deliver, and its purpose is to seal the deal.
VIDEO CASE STUDIES SHORTEN SALES CYCLES
LET YOUR CLIENTS SELL FOR YOU
Your existing clients have phenomenal influence to help you win new clients.
Which is more trustworthy?... Company promotional materials, or authentic interviews with a real clients.
Your existing clients can win you so many more deals.
WHY THIS NEW STYLE WORKS
What today's B2B buyers want above all else is to make the right decision.
They don't want to be sold to, they want to learn.
So we re-invented case studies to focus on educating, which then guides buyers to realising your company is their ideal choice.
Guide them, don't tell them. It's MUCH more powerful.
HOW THIS NEW STYLE OF VIDEO
CASE STUDY WORKS...
1.
Educating Customers
Above all else, buyers want to know how to make the right decision.
The case study starts by educating them about what is involved to achieve that.
2.
Explaining Your Value
Your client explains why the value your company provides is essential for a successful outcome.
This is powerful because it's all based on their own personal experience.
3.
Buyer's Ideal Choice
The whole interview guides the viewer into realising that your company is their ideal choice.
Guiding them instead of telling them is much more powerful because it feels like it was their idea.
EXAMPLE 1
Imagine you're an executive at an electrical retailer...
Your concerns and focus includes:
- Huge CapEx for ensuring all screens can display content to the best of their ability
- Incorrect price tags results in daily revenue losses
- Intense competition from online retailers
EXAMPLE 2
Imagine you're in the premium spirits business...
Your concerns and focus includes:
- Standing out on the shelf
- Quality of the finish
- Delays with deliveries
EXAMPLE 3
Imagine you work within NHS leadership...
Your concerns and focus includes:
- The digital skills gap for staff
- The need to innovate
- Improving service for patients
WORLDWIDE SERVICE
No Flight Costs
Where ever in the world your clients are, we can film them.
We are partnered with an international network of film crews which means we will have a crew in the same city or locality as your clients.
This offers incredible savings by removing the need for international travel, billable journey time, and hotel costs.
LET'S TALK...
We can take care of the ENTIRE production process.
You'll get a case study, testimonials AND a set of teaser videos to help drive curiosity and engagement.
If you've been looking for an edge, this new style of video case study is it!
