Out-market your competitors

Recently there have been major shifts in buyer behaviour. This re-invention of a classic will give you the edge...

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What?

5-part video series

Who's it for?

CMOs, Marketing Directors, Marketing Managers

How much?

Free, no email required

Why are case studies so relevant right now?

Recent changes in B2B buyer behaviour are an 'adapt or die' situation. When you appreciate those changes in full you'll see why video case studies are exactly the right tool for the job.

5 Videos

5 short and concise videos explain how to take advantage of this shift in buyer behaviour. 

You get a complete understanding of how and why this new style of video case study works.

1 PDF Resource

A downloadable PDF summary for you to instantly review the content covered.

You can share it with your team to quickly bring them up to speed on the concept.

What will you learn?

Case studies as a concept need no introduction, but it's how they've re-invented to meet the needs of today's B2B is what's important. These videos give you exactly what you need to know in the quickest way possible to gain a distinct competitive advantage.

The Big Shift

The big shift in behaviour and how to take advantage of it.


The Re-Invention

How video case studies have been re-invented and what's different.


Your Competitors

The 4 distinct ways this will help out-market your competitors.


Mistakes

Fatal case study mistakes which marketers usually make in producing them.

The Structure

The structure of this new style of video case study explained in full.


Download Resource

A complete downloadable resource to review and share with your team


*No email required

Brands embracing this new concept

Video details

Short and concise, these videos tell you exactly what you need to know.

Video 1

The big shift in buyer behaviour

Recent changes are an 'adapt or die' situation. Adapting successfully offers huge opportunities.

  • The shift explained & qualified
  • Additional challenges
  • The key which leads to success

Video 2

How video case studies have been re-invented

Case studies are an excellent tool, but they desperately needing updating for today's buyers.

  • What has been changed
  • How it works
  • Why it works

Video 3

The edge this will give you

This new style of video case study will let you out-market your competitors in several ways.

  • Being seen as the ideal choice
  • Increasing your addressable market share
  • Winning over the group decision making unit

Video 4

Fatal case study mistakes to avoid

Shared common practice is not an assured route to success, with case studies it's actually the opposite.

  • Mistakes to avoid
  • Why they destroy a case study's effectiveness
  • How to avoid them

Video 5

Case study structure

3 years worth of R&D went into completely re-inventing the structure of video case studies.

  • The new structure revealed & explained
  • What each element does
  • How it helps win new clients

What you can expect

This is not a gimmick, it's a re-invention of a core tenant of marketing... leveraging your customer's experience and credibility to help win new clients.

The results will be that your company's marketing will have much greater cut-through and you will be able to support your sales team more effectively than ever before.

What industry experts say

One of the most desired prizes in marketing is discovering an innovative concept that works, which is also low risk.

Ash's Quote Goes Here

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Ash Merchant

Education & Healthcare Director, Fujitsu

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Nicola Le Cornu

Channel Marketing Manager, Fujitsu

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Nick Hurd

Chief Marketing Officer, GPA Global

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Eben Meyer

Senior Demand Generation Manager, Upshift

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Samantha Andrews

Global Marketing Director, GPA Global

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Stephen Tierney

B2B Sales Trainer,

Mindcell

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