Case studies
re-invented
This re-invention of a classic will give you the edge...
*No email required
What?
5-part video series
Who?
CMOs, Marketing Directors, Marketing Managers
Price?
Free, no email required
Recent changes in B2B buyer behaviour are an 'adapt or die' situation.
When you fully appreciate the changes you'll see why video case studies are perfect for the job.
5 Videos
5 short and concise videos explain how video case studies have been re-invented to take advantage of this shift in buyer behaviour.
1 PDF Resource
A downloadable PDF summary for you to instantly review the content covered.
You can share it with your team to quickly bring them up to speed on the concept.
What will you learn?
Case studies as a concept need no introduction, but it's how they've re-invented to meet the needs of today's B2B is what's important.
These videos will give you a distinct competitive advantage.
The Big Shift
The big shift in behaviour and how to take advantage of it.
The Re-Invention
How video case studies have been re-invented and what's different.
Your Competitors
The 4 distinct ways this will help out-market your competitors.
Mistakes
Fatal case study mistakes which marketers usually make in producing them.
The Structure
The structure of this new style of video case study explained in full.
Download Resource
A complete downloadable resource to review and share with your team
*No email required
Brands embracing this new concept
Video details
Short and concise, these videos tell you exactly what you need to know.
Video 1
The big shift in buyer behaviour
Recent changes are an 'adapt or die' situation. Adapting successfully offers huge opportunities.
Video 2
How video case studies have been re-invented
Case studies are an excellent tool, but they desperately needing updating for today's buyers.
Video 3
The edge this will give you
This new style of video case study will let you out-market your competitors in several ways.
Video 4
Fatal case study mistakes to avoid
Shared common practice is not an assured route to success, with case studies it's actually the opposite.
Video 5
Case study structure
3 years worth of R&D went into completely re-inventing the structure of video case studies.
*No email required
What you can expect
This is not a gimmick, it's a re-invention of a core tenant of marketing... leveraging your customer's experience and credibility to help win new clients.
The results will be that your company's marketing will have much greater cut-through and you will be able to support your sales team more effectively than ever before.
What industry experts say
One of the most desired prizes in marketing is discovering an innovative concept that works, which is also low risk.
Ash's Quote Goes Here
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Ash Merchant
Education & Healthcare Director, Fujitsu
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Nicola Le Cornu
Channel Marketing Manager, Fujitsu
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Nick Hurd
Chief Marketing Officer, GPA Global
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Building a compelling case study can sometimes feel like a balancing act between the needs of sales, marketing & executive teams.
I think James' approach with the narrative at the centre of it is the much-needed glue that ties things together without sacrificing value in the story itself study.
Eben Meyer
Senior Demand Generation Manager, Upshift
Samantha's Quote Goes Here
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Samantha Andrews
Global Marketing Director, GPA Global
Stephen's Quote Goes Here
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Stephen Tierney
B2B Sales Trainer,
Mindcell
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