STEP 1:

Make Your Client The Hero of the Story

Positioning your client as the hero makes the case study instantly more appealing and relatable.

As the viewer, learning from someone who is a similar position is seen as a quick-route to achieving a successful outcome.

STEP 2:

Help Buyers Better Understand Their Problem or Need

The attraction of a case study is for a buyer to better understand their problem or need.

This is why we deliver educational insights to fulfil that desire.

STEP 3:

Warn of Potential Problems To Avoid

Educated buyers make the best buyers.

By understanding the problems they need to avoid, they are then able to better appreciate how you can help them.

STEP 4:

Educate On Factors Which Determine Outcome

This is the opportunity to pre-qualify the various elements of your product or service as essential to success.

STEP 5:

Highlight Competitor Weaknesses

You can't talk negatively about your competitors.

Instead, we strategically cover your competitor's weaknesses to hurt their suitability in the eyes of the buyer.

STEP 6:

Define How To Make The Right Choice

Buyers are highly motivated to make the right choice.

Here we set out how they can make an educated and informed decision.

Every factor covered is one of your key strengths.

STEP 7:

Show What Life Is Like With Your Help

This is where we sell the dream.

This is where we clearly demonstrate what they stand to gain if they choose your company.

STEP 8:

Facilitate The 'Ideal Choice Epiphany Moment'

This crucial final step is where we facilitate the viewer realising for THEMSELVES that your company is their ideal choice.

We do not tell them - we purposefully guide them to that epiphany moment.