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Out-Market Your



Video Case Studies Re-Invented


Challenges That You're Faced With in 2021

B2B Marketing in 2021 means that you have to contend with:

# 1: Increased competition making communicating your value harder by the day.

# 2: Customers working differently, which means marketing strategies need to be adapted to remain effective.

# 3: Getting group buy-in has never been more challenging or important because according 
to the latest research only 4% of purchases are made by a single buyer*.

*2021 B2B Buying Disconnect - Trust Radius

Decision Influencers
Invisible Influencers

Why Are Marketing Assets More Important Now?

The average buyer uses 6.9 information sources to make a purchase decision, a 35% increase from last year*.

33% of buyers spent more time researching products in 2020 than they did before the pandemic*.

This increase in research means an increased demand for content.

If your competitors do a better job of producing marketing assets which make a strong and compelling case in their favour, this shift will tip heavily in their favour.

*2021 B2B Buying Disconnect - Trust Radius

What Is The Most Effective Type of Marketing Asset?

The latest post-pandemic research tells us that case studies are the #1 vendor provided resource which B2B buyers rely on.

They’re used 34% more than webinars and 47% more than white papers and ebooks.

Businesses which fail to provide current, detailed and useful case studies are viewed negatively by buyers and it passes easy wins to competitors who do.

*2021 B2B Buying Disconnect - Trust Radius

Decision Influencers
Invisible Influencers

'Invisible Influencers', Threat or Opportunity?

57% of people with influence in a purchase decision never make direct contact with a vendor's sales team.*

Because these influencers are invisible to your sales team, this is why marketing is the only hope to win them over.

If you have a strategy to place effective sharable assets in front of those invisible influencers, getting them on-side and voting in your favour will give you a significant winning advantage.

*2021 B2B Buying Disconnect - Trust Radius

How Can You Market To All People With Influence?

According to BUYERS themselves... 

THE MOST EFFECTIVE marketing asset that drives them towards a purchase decision are TRUE case studies*.

TRUE case study is one where the customer shares the FULL story leading to ownership.

It's an honest review of their experience, what challenges they faced, what they learned along the way, and how life is now different as a result.

*2020 B2B Buying Disconnect - Trust Radius

Decision Influencers
Why Are Stories So Powerful?

Why Are Stories So Powerful?

Did you know that marketing claims are prime triggers for what is known as 'Push-Back?'

'Push back' is resistance to unsupported facts or anything which differs from what we currently believe or know to be true.

Stories however bypass a person's push-back filter which means that content is accepted entirely unchallenged.

Why Story Selling?

(you'll love this)

Because stories bypass our push-back filter, whatever is said in a story is accepted WITHOUT challenge by the audience.

So this is why... stories are PERFECT, absolutely perfect!... for communicating why YOU are able to help customers better than anyone else can.

Now, this principle has to be used ethically.

But stop for a moment and consider just how powerful a concept that is!

The ultimate application of this principle is with STORY SELLING.

Story Selling is when you use the art of telling stories to persuade or sell.

The best application of this is to tell stories which incorporate your key features, benefits and sales talking point.

The REAL Power of Stories
Use Hollywood's Big Open Secret

The Most Successful Movie Formula of All Time

Formulas are the key to repeatable success, and this very much applies to stories.

Did you know that there are only 7 different movie formulas?

It's true... EVERY MOVIE you’ve ever seen comes from one of ONLY 7 different formulas.

Furthermore, the Hollywood movie industry has found that one formula is more successful than any other. 

The most successful formula of all time is called… 

‘Overcoming The Monster’.

In short, the hero sets out to overcome a threat, encounters a series of challenges, and has a make or break moment, before rising victorious against all odds!

Star Wars, Transformers, James Bond and highest grossing movie of all time, Avatar all use this formula. 

So hold onto that thought, because if it works so well for Hollywood we could be onto something...

What If We Made Your Customer The Hero?

Your prospects don't really want to hear what YOU have to say about your offering (disappointing, but true).

But they would LOVE to hear a story about how someone like them...

  •  Had a similar problem
  • The challenges they were up against
  • What they had to take into consideration
  • What they learned along the way
  • How the solution took shape
  • What life is like now

Remember... the most successful movie formula of all time is when the hero goes on the perilous journey and overcomes the threat.

So if you can tell your business stories in a structure similar to that, the $136 billion dollar movie industry says that you'll have a winner on your hands.

Make Your Customers The Hero
Story Selling Case Studies

The Most Powerful B2B Case Studies Possible

To create THE MOST POWERFUL B2B case studies possible, we adapted the most successful movie formula of all time... 'Overcoming The Monster'

This adapted formula skilfully hooks viewers in within the first few seconds and takes them on an emotional journey of discovery.

Ultimately, it allows us to tell a story that perfectly leads your target customers to see you as their ideal choice as partner or vendor.

Take a look below to see how the formula works and how your case study could take shape...



This first critical step is to catch the viewer's attention and hook their interest so that they keep watching.

In the first few seconds of the video, it HAS to pack in intrigue, curiosity or desire - success depends on this.



Every story needs a hero, and in story selling case studies your customer is positioned as the hero.

As a result, your potential future customer (the viewer) will be able to identify with them and their situation.

Pain / Desire


For the story to be effective we have to understand and connect with the pain which the hero is experiencing.

We also need to understand what they ultimately desire as an outcome.



Tension gives an emotional charge to the story and hooks the viewer even further.

In a case study this can be a pressing deadline, resistance to your plans, or imminent failure and catastrophic consequences.



Without a complication it’s just an unremarkable time in the middle, after the beginning, and before the end.

So the complication ENTIRELY throws into jeopardy whether or not the project will be successful.



Contrast is a CORE ELEMENT of a story selling case study.

It lets you counter price objections in advance by contrasting the cost of failing to act, or the cost of lost opportunity against the price of what you offer.



Finding the solution to the hero's problem is key for making the sale. 

It gives the viewer the answer to the problem or need which they also have.



The transformation is where we find out what benefits the hero experiences as a result.

Its purpose is to let the viewer see first-hand, what life could be like for them too.

Business Point


Because the viewer has followed the story through the highs and the lows, they will be hyper-receptive to the VERY NEXT THING you say.

To capitalize on this, here we make the winning argument for why they should choose you.

Can You See The Power In That??

If you embrace Story Selling Case Studies great things will happen...

  • You'll be able to deliver much, much higher quality MQLs to your sales team
  • Your target prospects will want to watch them because of the value they stand to offer
  • In fact... you'll be able to produce entire campaigns around each case study

Think about it... you'll be able to deliver highly valuable original content campaigns which can be laser targeted to specific customer needs.

Your competitors won't have anything like this, yet your content will be welcomed with open arms because of the help it will give prospective customers in their quest to make educated and informed decisions.

Better yet, by making your customers the hero and letting them do the selling for you... it will be infinitely more effective as a result.

Video Case Study
Don't Forget Testimonials - David Meade

Don't Forget Testimonials

David Meade is one of the most brilliant public speakers in B2B, and as an expert in psychology and influence he’s a huge advocate for the power of testimonials.

As he aptly puts it…
“Testimonials are like cat-nip for B2B buyers.”

Unfortunately, most testimonials are little more than an advert for the person speaking and only give a top-level account of their experience.

They’re not specific on any benefits you’d likely receive.

The SECRET to a great testimonial is to reverse engineer your key features and benefits into questions so that the customer can talk about them in their own words.

And finally, by structuring each one as a story, you can then leverage the full power of testimonials.


Story Hero

Worldwide Video Case Study Service

(Using Local Film Crews Through Our Global Partner Network)

Hi, I'm James -

I present the UK's #1 B2B Marketing PodcastThe 414.

These Story Selling Case Studies are a direct result of having spent the past two years interviewing some of the greatest and most interesting minds in B2B marketing.

Through speaking with everyone, the thing which stood out the most was the problem of marketing to all stakeholders in a purchase decision.

It really is a huge challenge and my research which followed led me to appreciate the extent of the problem in full.

Another key part of what I learned was in discovering the power of story!

You've no doubt heard the buzz around storytelling in B2B.

Well, I have to admit this fascinated me, so much so that I immersed myself for a full year learning about the art.

And it was the process of digging deep into it that lead me to discover the most exciting element... Story Selling.

The 414

Insights & Wisdom From The Greatest Minds In B2B

The UK's #1 B2B Marketing Podcast


The main reason why case studies are so underused is simply because of the sheer amount of hassle that it normally takes to produce them.

Then, of course, you have the challenge of getting customers to be featured. After all, you are asking them for a favour.

To address ALL of those problems I developed Story Hero.

It's a COMPLETELY done-for-you video case study production service.

The only thing you need to do is take part in a 45-minute pre-production call, and absolutely everything else is completely taken care of.

Don't believe me? Nice... I love a healthy spot of skepticism!

Story Hero is the most comprehensive case study production service you'll ever find, scroll down to see everything that's included...


Here's Everything That's Included and Everything You Need

#1: CASE STUDY VIDEO (£5,000 Value)

Case Study Video

(£5,000 Value)

This 3’00 case study video is based on a beautifully filmed interview with the customer as the hero of the story along with cinematic B-Roll footage of their company in action.

See the video above as an example, but here's what really makes a difference...

Pre-Production Part 1:

The highest performing B2B companies ALL have closely aligned Sales & Marketing teams.

To make your case study as effective as possible this is why the project begins with a pre-production call with both a senior member of marketing and a senior member of sales.

Their combined input allows us to take advantage of the unique and highly valuable input which both teams can provide.

Now, normally - case studies are produced exclusively by marketing.

But by making this a joint Sales & Marketing effort the effectiveness of what is ultimately produced is INFINITELY more powerful.

Pre-Production Part 2:

Next, a pre-production interview with the customer to be featured.

They will be able to give us a series of highly valuable insights regarding their journey of ultimately becoming a customer.

It will uncover what they felt was important, what they learned along the way as well as the decision tipping factors that made all the difference.

Pre-Production Part 3:

The final part is for our team of highly-skilled, specialist story selling case study writers to take everything we gleaned from the pre-production interviews to structure the questions and content to be in line with our 9-Step Story Selling formula.

Unquestionably, this is the secret sauce element - our writers are trained in a very particular style of copywriting and interview preparation techniques.

Additionally, they've undertaken additional training from James specific to creating Story Selling Case Studies in the exact manner in which he has designed.

Filming & Delivery:

We spend a full day on-location filming at the customer's place of business.

This is for the interview, but also to get plenty of footage of their business in action (B-Roll).

It's filmed and edited in 4K Ultra HD and typically delivered within 10 working days of filming.


#2: TESTIMONIAL VIDEO (£4,500 Value)

Testimonial Video

(£4,500 Value)

Testimonials are a vital element of the marketing mix.

Video testimonials carry SO MUCH more weight and credibility.

So this is why the package also includes a 60" second story-based testimonial.

Unlike regular testimonials which are very surface-level or general endorsements... this story-based video testimonial directly addresses the REAL points which will give customers the confidence to choose you.

We will know exactly what areas to cover and discuss because of the intensive pre-production process carried out previously.

60" seconds is the sweet spot for video testimonials. Imagine having a formidable library of testimonials for potential customers to binge-watch.

Bonus Extras...

Customer Promo Video


(£4,000 Value)

To solve the issue of getting customers to say YES to being featured in your case study... we will produce a free 90” second promotional video for them.

Fully scripted, filmed and edited using our cinema-grade camera and lenses.

Instead of asking for a favour, the is the ultimate win-win.

Your customer(s) will be blown away at the gesture and they'll be more than happy to take part.

Testimonial Request Kit


Testimonial Request Kit

(£1,500 Value)

To make the outreach process of inviting customers to take part in your case study as easy as possible, this is an ENTIRE CHAIN of correspondence to arrange everything in just a few minutes.

From the initial offer to providing details of what's involved to explaining in detail how the process takes place.

Copy & paste emails with an explainer video for the customer to be featured.

Project Handover Kit


Project Handover Pack 

(£800 Value)

With this project handover pack you can delegate the entire outreach and organisation process to an assistant.

This comprehensive manual and video set explains everything that's involved, why we're doing it, and what needs to happen to achieve success.

Subtitled Videos


Subtitled Videos

(£400 Value)

50.4% of B2B website visitors use mobile and most likely won't have the sound on.

So this set of subtitled videos is your key to make sure that mobile users can engage with your video and maximise your potential reach in the process.

Vertical Videos


Vertical Format Videos 

(£600 Value)

All of the videos re-formatted for vertical use.

For use on LinkedIn & Facebook stories.

Social Media Pack

BONUS #6: 

Social Media Pack

(£400 Value)

A pack of 4K screen capture images from the finished videos.

Plus, behind-the-scenes pictures documenting the day you sent a film crew to put the spotlight on one of your best customers to highlight the results they've attained!

Behind The Scenes Video


Behind The Scenes Video

(£1,500 Value)

Behind-the-scenes videos achieve fantastic social media views and shares.

Everyone loves to see how videos are made, especially when professional film crews are involved.

This video will help drive traffic to the finished case study.

100% Money Back Guarantee

"You'll Buy Your Own Product, Money-Back Guarantee"

It's bold, and it's completely serious...

WE WILL produce a case study and testimonial so powerful and compelling, that if it doesn’t make you want to...

 BUY YOUR OWN PRODUCT - we’ll refund your money in full.

(Yes, it sounds a bit crazy but when was the last time you came across anyone who had that much confidence in their product?!)

Seriously though... this won't be just any old marketing video.

If you think from your customer's perspective when you watch it for the first time, you'll be motivated to buy your own product!

If it doesn't... we'll give you your money back, and you get that in writing too. That's how serious we are about producing the most powerful B2B marketing asset you've ever had.

Our unique story selling framework is specifically designed to educate and excite customers about how your product or service is the PERFECT fit for their needs, and why NO ONE else can help them better than you can.  

Educated, excited, and happy to have found you - they will be the perfect type of customer.  

Our process and technique will do this EVERY TIME, WITHOUT FAIL, which is why you get a FULL money-back guarantee in writing.

A Formidable Package With ALL Angles Covered...

Story Selling Collection

CASE STUDY VIDEO --- (£5,000 Value)

TESTIMONIAL VIDEO --- (£4,500 Value)


BONUS #2: Testimonial Request Kit (£1,500 Value)

BONUS #3: Project Handover Pack (£800 Value)

BONUS #4: Subtitled Videos (£400 Value)

BONUS #5: Vertical Format Videos (£600 Value)

BONUS #6: Social Media Pack (£400 Value)

BONUS #7: Behind The Scenes Video (£1,500 Value)

Case Study Video (£5,000 Value)

Testimonial Video (£4,500 Value)


BONUS #2: Testimonial Request Kit (£1,500 Value)

BONUS #3: Project Handover Pack (£800 Value)

BONUS #4: Subtitled Videos (£400 Value)

BONUS #5: Vertical Format Videos (£600 Value)

BONUS #6: Social Media Pack (£400 Value)

BONUS #7: Behind The Scenes Video (£1,500 Value)

Case Study Video

(£5,000 Value)

Testimonial Video

(£4,500 Value)


(£4,000 Value)

BONUS #2: Testimonial Request Kit 

(£1,500 Value)

BONUS #3: Project Handover Pack

(£800 Value)

BONUS #4: Subtitled Videos

(£400 Value)

BONUS #5: Vertical Format Videos

(£600 Value)

BONUS #6: Social Media Pack

(£400 Value)

BONUS #7: Behind The Scenes Video

(£1,500 Value)

Total VALUE: £18,200 +vat

Regular Price: £7,500 +vat

But the first few packages are just...

£5,000 +vat

Only £5,000+vat?? Yes, but here's why...

We've produced B2B marketing videos for 15+ years along with case studies and an incredibly good proof-of-concept for these Story Selling case studies.

But we've got a slight chicken-and-egg problem...


We need to quickly build a portfolio of Story Selling Case Studies and testimonials to go with them.

So this is why you're getting a £2,500 additional discount for being one of the first to say YES to the full Story Hero package detailed above.

It's only for the first few, and you'll also fully benefit from the 100% money back guarantee.

Pre-production in the UK, using local film crews through our global partner film network to film wherever your clients are.

Copyright 2020-2021 Story Hero LTD. All rights reserved.