Case Studies Re-Invented For B2B Marketers
Webinar Resource
Case studies are PERFECT for helping win clients.
BUT... regular case studies use the tired, broken and boring 'Problem-Solution' format.
Buyers want to make educated and informed purchase decisions.
This new style of case study gives them exactly what they need.
PLUS they are designed to create buyers who appreciate in detail the value you offer.
And with that... see your company as the ideal choice for their problem or need.
Introduction
An hour webinar packed into 30 minutes.
James Introduction
A brief bit on my background and why I'm in a good position to help you with this...
1: How Your Company Benefits
The key to standing out.
But first you need to account for the unfair advantage which you're currently burdend with...
2: The Problem With Most Case Studies
According to buyers these are the two biggest complaints which nullify their effectiveness.
3: Your Client As The Hero
A serious concept which carries weight, here's why...
4: The Unfair Advantage
The secret of out-marketing and getting the edge over your competitors.
5: Story Hero Formula
The breakdown of my formula for creating the most powerful B2B case studies possible.
Your goal is to facilitate that all important EPIPHANY moment.
Your case study video does everything to bring them up to that point.
The magic happens when the buyer realises that YOUR COMPANY is the perfect choice.
6: The Big Payoff
The big benefit and the edge you'll get from leveraging this new style of case study.
This is where the magic lies!
7: What Not To Do
The big benefit and the edge you'll get from leveraging this new style of case study.
This is where the magic lies!
8: Example
This is how a video case study should be produced by the on the methodology which I developed.
9: Strategy
This is how you develop a straight forward yet highly effective strategy for maximising the potential for case studies to win new clients.
10: Best Advice
The best advice I can give for your next step...
Example - Fujitsu
Case Study
Here is the full length case study as shown in the webinar.
This case study entirely reframes the decision making process for an IT Director.
It allows Fujitsu to fully capitalise on their core strength as a value added technology partner.
For more examples click HERE.
What next?
If you believe the concept is solid, the next step is to book a brief call to discuss your case study strategy.
Story Hero offers a complete done-for-you service.
Filming where ever in the world your clients are.
During the call you can get complete clarity on how it could work for you as well as discuss who would be best to feature.
Alternatively, if you would like to see some more examples - click below.